If you live in Myrtle Beach, you already know the floors here are different. A beach house in the Market Common with salt air working its way into every surface. A vacation rental in Ocean Drive that's had thousands of guests walk across the same engineered floor until the finish wore through. A new build out near Carolina Forest where the builder rushed the subfloor and the homeowner is left figuring out why everything squeaks.
We've seen all of it. And we've fixed all of it.
We're a local flooring contractor in Myrtle Beach, SC — not a big box store, not a franchise from Charlotte. We live here. We work here. We know the coastal humidity that rolls in off the Atlantic and what it does to a freshly installed hardwood floor if it wasn't acclimated properly. We know the wear patterns on a vacation rental floor, and we know how to restore a Grand Strand home that's been through years of beach traffic.
Whether you need new floors installed, old floors refinished, or damage repaired after a leak — this is what we do every single day.

“Amazing experience! Wow! I cannot say enough good things about the Myrtle Beach Elite Wood Flooring team. They are respectful, clean, and honest. Thanks for making our wood floor dreams come true!"
Herringbone Wood Floor Installation
We use top-grade hardwood and proven installation methods to deliver flawless, long-lasting floors that elevate any Myrtle Beach property.
Our team understands the Grand Strand's climate, design trends, and building standards, ensuring every floor performs beautifully in both modern coastal homes and classic Lowcountry spaces.
From consultation to final walkthrough, we provide clear communication, dust-controlled work areas, and on-schedule project completion with results that exceed expectations.
A few months back, a homeowner in the Market Common called us. She'd bought a townhouse and the floors were a mix of everything — patched plywood in the hallway, windows and doors not installed right, original wood in the living room, and laminate in the kitchen that had started to bubble from humidity. She wanted it all cohesive. Clean. Something that actually felt like a home instead of a rental flip.
That's the kind of project we love.
When it comes to wood floor installation in Myrtle Beach, there's no one-size-fits-all answer. The wood species, the installation method, the finish — it all depends on your home, your lifestyle, and what's already going on underneath your feet.

Solid hardwood is exactly what it sounds like — a single, solid piece of wood from top to bottom. White oak, red oak, hickory, maple. It's the classic choice and it lasts for generations. The tradeoff is that solid hardwood is sensitive to moisture, which is something you have to think seriously about on the Grand Strand. We make sure every solid hardwood job is properly acclimated to your home before a single board goes down.

Engineered wood is built differently — a real hardwood veneer on top, with layers of plywood underneath that make it more dimensionally stable. For homes in Myrtle Beach, especially those near the water or on slab foundations — which is most of them — engineered wood is often the smarter move. It handles humidity swings better and can even be installed below grade.

Wide plank floors — anything over 5 inches — have a character that narrow strip floors just can't match. They show off the grain more. They feel more open. And in a coastal home, they look exactly right. We do wide plank installations in both solid and engineered, and we help you pick species that match the scale of the room.

Some of the most beautiful floors we've ever installed came from old barns, warehouses, and mills. Reclaimed wood has a history to it. The nail holes, the saw marks, the weathering — none of that's a defect. That's the point. If you want flooring that nobody else has, reclaimed is worth the conversation.

The Dunes Club area and newer builds in Carolina Forest have seen a big uptick in herringbone floors lately. It's a more complex install — the angles have to be precise or the whole thing looks off — but done right, it's stunning. We do both herringbone and chevron in solid, engineered, and parquet formats.

Unfinished wood gets sanded and finished on-site after installation, which means the finish bonds to the actual floor and there are no gaps between boards. Pre-finished wood comes from the factory already coated, which means faster installation and you can walk on it the same day. Both have their place depending on your timeline and your goals.

The right installation method depends on your subfloor. Concrete slab? Glue-down is usually the answer — and in Myrtle Beach, a lot of homes are built on slab. Wood subfloor? Nail-down gives you a solid, traditional install. We assess what's underneath before we ever pick up a tool, and we tell you exactly what method makes sense for your situation.

Brazilian cherry. Tigerwood. Acacia. Bamboo. If you want something outside the standard oak-and-hickory options, we can source and install it. These materials require specific handling and finishing, and we know how to work with them properly.

We also work with restaurants, retail spaces, vacation rental properties, and commercial buildings throughout Myrtle Beach and the surrounding Grand Strand. Commercial jobs have different demands — tighter timelines, higher traffic requirements, and sometimes turnover windows tied to rental seasons. We handle all of it.
This past spring, we got a call from a couple over in Murrells Inlet. They'd bought a 1970s ranch and assumed the floors were gone — dark, scratched, looked almost black in some spots. They were ready to tear them out. We asked them to hold off until we took a look.
Turned out to be solid red oak underneath all that grime and old finish. Three days later, those floors looked like they hadn't been walked on in decades.
Refinishing is one of the most cost-effective things you can do for a home. New floors can run several dollars per square foot just in materials. Refinishing the floors you already have? Often a fraction of that price, with results that new floors can't replicate.
Full refinishing means we sand the floor down to bare wood, open up the grain, and apply fresh stain and finish coats. It removes deep scratches, old finish buildup, discoloration, and surface stains. For most hardwood floors, this can be done 3 to 5 times over the life of the floor before you start getting into thickness concerns.
Nobody wants to clean sanding dust off every surface in their house for a week. We use dustless sanding equipment that captures the vast majority of dust at the source. It's not 100% dust-free — we're honest about that — but it's dramatically cleaner than traditional sanding. Most customers are back in their space within 24 to 48 hours.
High guest turnover is hard on floors. Rental properties in Myrtle Beach take a beating — sandy feet, rolling luggage, chairs dragged across the surface, spills that sit overnight. We specialize in restoring vacation rental floors between seasons, getting them back to like-new condition quickly so you're not losing booking days. If you manage multiple properties, we can work through them efficiently.
If your floors are in decent shape but the finish is looking dull or worn, you might not need a full sand. A screen and recoat lightly abrades the surface and adds fresh finish coats. It's less disruptive, less expensive, and extends the life of your current finish significantly. We'll tell you honestly whether this is the right option or if you actually need the full process.
Stairs take more abuse than any other surface in the house. Treads wear down, edges get dinged up, and the finish peels. We refinish staircases to match newly refinished floors or as standalone projects — including open-riser staircases, painted risers with wood treads, and curved staircase work.
Water-based polyurethane dries faster, has lower VOCs, and keeps the natural color of the wood — great if you want a lighter, more contemporary coastal look. Oil-based finishes take longer to cure but tend to be more durable and give wood a warmer amber tone that a lot of homeowners in older Grand Strand properties prefer. We use both and help you decide which is right for your project.
Sometimes floors don't need refinishing — they just need a serious cleaning. Years of wax buildup, cleaning product residue, and ground-in sand and dirt can make floors look terrible even when the actual wood and finish are fine. We do professional deep cleaning that can revive floors without any sanding or finish work, and we'll tell you upfront if that's all you actually need.
Earlier this year, a homeowner in Socastee called us after a washing machine supply line failed. The water had been sitting under the laundry room floor for who knows how long before they noticed. By the time they called us, they had cupped, cracked boards, a soft spot in the subfloor, and serious staining from the moisture.
It looked bad. It wasn't hopeless.
That's the thing about wood floor repair — most damage that looks catastrophic is actually fixable. You don't always need to replace the whole floor. You just need someone who knows what they're doing.

Gaps, cracks, broken boards, areas where a wall was removed and the floor was never properly patched — these are all things we fix. Floor patching is an art, honestly. Matching the species, the grain pattern, the stain, the finish — when it's done well, you can't find the repair. When it's done badly, it sticks out like a sore thumb. We take our time and do it right.
Pet stains — especially old urine stains — can penetrate deep into wood and even into the subfloor beneath. Surface sanding doesn't always fix it. We assess how deep the damage goes, replace boards when we need to, treat the subfloor, and refinish so the repair blends with the surrounding floor.
Squeaky floors are one of the most common complaints we hear, especially from owners of older Myrtle Beach homes. The cause is usually movement between the floorboards and the subfloor, or between the subfloor and the joists. We can fix squeaks from above in most cases, without pulling up the floor.
A bad subfloor causes problems for every flooring type — squeaks, soft spots, flooring that moves underfoot, and installation failures. Before any new floor goes down in a home with existing issues, we assess the subfloor condition and repair or level what's needed. This step gets skipped by a lot of contractors. We don't skip it.
Water damage is unfortunately common in Myrtle Beach, whether it's from hurricane-season flooding, plumbing failures, or slow leaks that go unnoticed. Cupped boards, buckled floors, dark staining, soft subfloors — we handle all of it. In many cases, if the moisture source is addressed quickly enough, the wood can be dried, stabilized, and refinished without full replacement.

"I honestly didn't think the floors in my 1980s beach house were salvageable. There were pet stains in the back bedroom, a patched section near the hallway where an old wall had been taken down, and years of buildup that made everything look gray and tired. I got a few quotes from other contractors who basically told me to rip it all out and start over. These guys came out, looked at everything, and told me the floors were worth saving — and they were right. They matched the patch so well I genuinely cannot find it. The oak floors in the living room look better than I've ever seen them. I wish I'd called them sooner."
Hardwood Floor Repair & Patching
Pet Stain Removal & Wood Repair
Dustless Floor Sanding & Refinishing
Hardwood Floor Refinishing

"We just bought an older home in Murrells Inlet and the floors were a complete mess — solid wood in some rooms, plywood patches in others, and carpet that had been glued directly over hardwood in the back of the house. We wanted wide plank white oak throughout to tie everything together. They walked us through every option, were honest about what was realistic given our subfloor situation, and helped us choose a finish that actually complemented the age of the house instead of fighting it. The finished floors are legitimately the first thing every single person who walks in comments on. Worth every penny."
Wide Plank Wood Floor Installation
Subfloor Repair & LevelingPre
finished Hardwood Installation
Water-Based Polyurethane Finishing

"We had a slow leak under the kitchen sink that we didn't catch for a couple of weeks. By the time we found it, three boards had cupped pretty badly and the subfloor underneath felt spongy. I was dreading the conversation because I assumed we were looking at a full kitchen floor replacement. They came out the next day, assessed the damage, dried everything out properly, replaced what needed replacing, and refinished the whole kitchen. You can't tell anything ever happened. The response time alone was worth it — they clearly understood this wasn't something to sit on. Straightforward pricing, no surprises, and the work was done in less time than I expected."
Water Damage Floor Restoration
Subfloor Repair & Leveling
Hardwood Floor Repair & Patching
Hardwood Floor Refinishing
Pricing varies based on the type of work, the wood species, the square footage, and the condition of the subfloor. Hardwood installation in the Myrtle Beach area generally ranges from $6 to $12 per square foot installed, depending on these variables. Refinishing typically runs $3 to $5 per square foot. Repair costs depend on the extent of the damage. We provide detailed written estimates after seeing the space — we don't quote off square footage alone.
Most residential installations take 2 to 5 days, not counting acclimation time (typically 3 to 7 days before installation begins). Larger homes or projects with significant subfloor work take longer. We give you a specific timeline before we start.
Yes, in most cases. Whether refinishing makes sense depends on the thickness of the wear layer. We'll measure it and give you a straight answer. If the wear layer is too thin for sanding, we'll tell you — along with what your alternatives are.
Buckling is almost always a moisture problem. Either the wood absorbed moisture and expanded beyond its available space, or it was installed without adequate expansion gaps, or the subfloor had unaddressed moisture that worked its way into the finish floor. In the Myrtle Beach area, coastal humidity is a constant factor. Proper moisture testing, vapor barriers, and acclimation are what prevent it.
Yes. LVP is a strong option for coastal homes, vacation rentals, and any space with elevated moisture exposure. We carry and install quality LVP products and can walk you through the differences in construction, thickness, and wear layer to help you choose the right product for your situation.
It starts before installation. We test subfloor and wood moisture levels, allow proper acclimation, install appropriate vapor barriers, and leave correct expansion gaps. After installation, maintaining a consistent indoor climate — typically between 35% and 55% relative humidity — is the most important thing a homeowner can do. We cover this during every installation walkthrough.
Yes. We work regularly with builders on new construction projects throughout Horry County. We understand build schedules, coordinate with other trades, and show up when we say we will. If you're a builder looking for a reliable wood flooring subcontractor, reach out and let's talk.
We work throughout Myrtle Beach and the Grand Strand, including Market Common, Carolina Forest, Socastee, Murrells Inlet, Surfside Beach, Pawleys Island, Conway, Little River, North Myrtle Beach, Loris, and Longs.
If you're in Myrtle Beach or nearby and need a flooring contractor you can actually trust — someone who shows up, does the work right, and is honest about what you need and what you don't — give us a call. We're happy to come take a look and give you a straight answer.